A creator campaign proposal for Carpe Diem Tours, built around Rome, London and Barcelona first, with the flexibility to expand into Lisbon and Madrid once the first route is validated.
The creator mix is built to move travellers from inspiration to trust to action, while giving Carpe Diem Tours usable content across its strongest destinations.
Rome, London and Barcelona are prioritized because they match the strongest portfolios and most immediate campaign value.
A focused shortlist across local expertise, global travel reach, US/UK audiences and city-guide authority.
Awareness, booking intent and reusable content are built into the same plan instead of treated separately.
The Growth Package gives Carpe Diem Tours the strongest balance between market coverage and spend control.
Rome and Barcelona need creators who feel native to the city, not generic travel voices.
US and international travellers need trusted planning creators who influence what gets booked before arrival.
Instagram, TikTok, Stories and optional long-form layers help convert both discovery and consideration.
The campaign creates social proof and assets that can support future city pages, paid ads and organic content.
All pricing below is shown as creator activation cost. Paid usage rights, whitelisting and extended licensing can be quoted separately if needed.
Selected for destination relevance, traveller trust, content quality, and fit with Carpe Diem Tours' strongest markets.
A high-trust London travel platform built for travellers who are planning and booking, not just browsing. Strong for Carpe Diem Tours because London is one of the largest portfolio markets and US/international travellers are central to demand.
Strongest Barcelona pick from the current shortlist. Their cross-platform short-form performance gives Carpe Diem Tours a high-reach Barcelona route without needing to overextend budget.
A strong fit for travellers researching European city breaks. Her audience sentiment and practical city-guide tone works well for tour discovery and booking confidence.
Premium visual city content with a London base and strong European travel audience. Useful for bringing a more polished, aspirational layer into the premium route.
A Rome-first creator who supports the strongest Carpe Diem Tours market with local relevance. Best used to make the Rome route feel native, practical and credible.
The strongest route balances local credibility in the city with international audiences who are likely to book before or during travel.
The recommended route heavily weights Rome, London and Barcelona, while keeping Lisbon and Madrid open for a second-wave creator route.
This is built for all three goals Russ shared, not just reach. Each creator has a job inside the campaign.
MDNfluence manages the creator process so Carpe Diem Tours has a clean approval flow and does not need to coordinate each creator directly.
Confirm Starter, Growth or Premium and select any city priority changes.
MDNfluence re-confirms availability, final rates, timings and scope.
Creator brief, tour details, key talking points and approval requirements are aligned.
Creators publish content across agreed channels and story windows.
Campaign performance, content links, screenshots and next-route recommendations are shared.
This is not just creator sourcing. The route includes the commercial coordination needed to make the campaign smooth.
Availability checks, scope alignment, rate management and creator communication.
Messaging, content angle, deliverable clarity, disclosure requirements and campaign guardrails.
Clear next steps so Carpe Diem Tours can approve the route without operational back-and-forth.
Post-campaign recap with creator links, screenshots, performance highlights and next-stage recommendations.
Creator availability, final deliverables, usage rights, paid ads, whitelisting and exclusivity remain subject to final creator confirmation and written campaign agreement.
Creator work is not released until payment milestones are complete. This protects both the brand and creator workflow.
Due before MDNfluence formally locks creators, briefs them, and begins campaign coordination.
Due after scheduled campaign content has gone live, unless a different milestone structure is agreed in writing.
The Growth route gives Carpe Diem Tours a strong creator spread across Rome, London and Barcelona without overcomplicating the first campaign. It gives enough market coverage to learn what performs while keeping the campaign commercially controlled.
